AS Media - Portfolio Production

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Notes

Evaluation Question Number 5

Due to a technical error i forgot to include question number 5 in my evaluation so i have included it here.

How did you address/attract your audience?

Our audience as recently mentioned in the research and planning stage is going to be under 25’s we found these where the average audience of the horror genre from ValMorgans cinema network. After we knew our target audience we used many techniques in our piece to address and attract them.

The first thing we did is we wanted to make it relatable so we decided to use an someone that fitted the age range of the target audience. This was the audience would be able to empathise with the character and really feel the fear of this young girl, which is an important thing to do in a horror movie.

We also made sure our piece followed many conventions of the horror genre so as to make it easily identifiable as a horror. This was to make the audience in the right frame of mind for the movie.

We also wanted to make an enigma around the piece so as to attract an audience. We did this my having a very ominous and leaves the question ‘why not go in the woods’. We also created an enima through not giving much away about our serial killer with just the use of the POV shoot to signify him being there.

Notes

Additional Feedback

Now we have completed our final piece we decided to show our completed project to select members of our target audience. After we had shown them the clip we asked them to comment on the piece.

One of the first piece of feedback we got was that ‘the genre was very clear’. This is something we set out to achieve we wanted people to recognise and identify with the movie straight away.

One of the more negitive comments we got was about the typeography used people said it didnt fit in the genre of the film. Due to lack of time we are unable to change this but at a glance i would maybe to change it to this font (http://www.dafont.com/face-your-fears.font)

Anouther reaction got was people would ask questions about what happend in the rest of the film. This is something

but to finish on a lighter note the aim of our piece and of the genre we chose as a whole is that some of the people we shown expressed emotions of being scared.

Notes

Feedback

Today we showed our first draft of our final piece. We have decided to show it to our target audience of under 25’s to improve it further.

There were very few negative comments apart from criticism of the ending where the person following turns out to be a a friend of the character.

So we have decided to cut this out.

Notes

Filming Day 2

Today we went back to pig bush and continued filming this time we were orginised and knew exactly what we wanted to film. We had a shot plan written down and got straight on with it. We completed filming in half the time.

Know filming has finished its time to start editing.

Notes

filming Day 1

Today we went down to the forset to film the majortiy of our main task. We had no shooting scheadule when we got down there which caused us some problems

We went to a particular forest called Pig Bush. We choose this forest because i know it to be very boggy and it has trees that are very eeire. It had all the Mise En Scene we wanted to include in our piece. It had also been raining the day before so it was very muggy.

We had originally planned to get all of the filming completed today but due to lack ofplanning we only acheived half which was down to the lack of orginisation that went into todays filming. But tommorow we are returning to the forest to complete filming and we are creating a full shooting plan which will be posted along with an update of what happend tommorow.

Notes

opening logo creation

Today i created the opening logo for our piece i used adobe after effects. The process took me a long time but the results it produced is exactly what me and my group wanted.